Getting the most out of your benefit dollars in 5 Simple
Steps
by Gordon R. Hart, GBA, REBC, RHU
Employee Benefit & Pension Specialist
In today’s increasingly competitive market, squeezing
every last dollar of value out of your benefit plan is a
necessity. Here are some ways that you can increase the
value proposition of your benefit plan:
-
Communicate –
the best benefit plan in the world underperforms an average
plan with effective and timely communication. Don’t
assume that your employees understand all of the facets
of the existing plan, nor the total costs.
-
It’s the Whole Enchilada
– organizations who spend all of their time researching
and focusing on the pay and benefits may be missing the
big picture. The rapid acceleration of work-life balance
is an important societal change. The softer “benefits”
or indirect benefits may engage your staff equally to
the harder more direct forms of compensation/”benefits”.
It is important to understand where all of the compensation/”benefits”
stack up within your workforce.
-
Clear Objectives
– organizations that operate without a map of their
destination may end up somewhere they did not want to
go. As with the whole enchilada, the critical goal is
alignment and engagement. Your benefit plan should reflect
your corporate and cultural objectives, and fit with your
evolving workforce. Not as much of a map, but a framework
that allows fluid adjustment to ensure an ongoing fit
with clear boundaries and milestones.
-
Measure, Measure, Measure
– as with the clear objectives, without measurement,
how do organizations know that they are delivering value
to the workforce. By measurement, we mean benchmarking
plans and cost, but more importantly, measuring the level
of employee satisfaction. Measuring the performance of
the provider(s), the level of communication, and the overall
quality of the plan will help determine the value proposition
of your plan.
-
Understand Your Audience
– with the growing diversity of the workforce and
the generational and gender differences we often see within
industry studies, segmenting the results of sampling will
provide greater clarity. Understanding the unique differences
within your workforce better enables opportunity to engage
your workers and align your stakeholders.