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Gordon R. Hart CEBS, ISCEBS Fellow, CHS, REBC

CEO & Chairman

  • Bachelor of Arts, Economics/Political Science, University of Western Ontario
  • Designated Certified Employee Benefit Specialist (CEBS), Dalhousie University
  • Designated Group Benefits Associate (GBA), Dalhousie University
  • Designated Registered Pension Associate (RPA), Dalhousie University
  • Designated Registered Employee Benefits Consultant (REBC), Advocis
  • Designated Certified Health Insurance Specialist (CHS), The Institute
  • Designated Registered Health Underwriter (RHU), Advocis

Since 1993, Gordon has been a trusted advisor to numerous organizations with workforces ranging from 3 to 5,000+ employees. As the founder, President, and CEO, Gordon successfully realized his vision of establishing one of Canada’s premier independent advisory firms, recognized for its size, knowledge, and reputation. Recently transitioning to the role of CEO/Chairman, Gordon is steering the company towards its next phase of growth while upholding its commitment as an accredited B-Corporation.

Gordon's expertise lies in crafting efficient and effective total compensation strategies, providing invaluable benefits to his clients. His innovative approach to benefits and pension planning has resulted in the development of groundbreaking solutions, including the Beneflex family of collective purchasing plans, Selectpath Pooled Plan, and Selectpath Small Group Flex.

Under Gordon's leadership, the advisory team, named Artemis, has achieved an outstanding 83 net promoter score, showcasing the team's commitment to client satisfaction. Since its inception, the team has maintained an impressive client retention rate of over 98.5%. As a visionary leader, Gordon continues to drive excellence in the industry, ensuring his clients receive top-notch service and innovative solutions tailored to their unique needs.

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Corporate Office - London

310-700 Richmond Street
London, ON N6A 5C7

Tel: (519) 675-1177

Toll-Free: (888) 327-5777



200-429 Exmouth Street
Sarnia, ON N7T 5P1

Tel: (519) 337-0807

Toll-Free: (877) 822-1522



305-1949 Upper Water Street

Halifax, NS B3J3N3

Tel: (902) 797-1391

Toll-Free: (833) 832-2230


Saint John

190-17 Canterbury Street

Saint John, NB E2L2C3

Tel: (506) 638-6549

Toll-Free: (833) 832-2230



Belle River, Ontario

1303 Essex County Road 22, Unit 303, N0R 1A0

Financial Tel: (519) 258-5510

Employee Benefits Tel: (519) 419-5515



1464 Cornwall Road, Unit 1

Oakville ON L6J 7W5

Tel: (866) 940-3777