Our Story

Building Secure Financial Futures for 25 Years

Selectpath’s roots trace back to 1996, with our formal founding in 1999 and the launch of the Selectpath brand in 2000. What began as a shared vision between Sabourin Financial Group and Select Benefit Services has grown into one of Canada’s largest independent benefits and financial advisory firms. The merger that created Selectpath allowed us to invest in advanced technology and people-first expertise, setting the foundation for a company built to deliver exceptional client service across a broad range of financial solutions.

Today, our reach spans across Canada with offices in London, Sarnia, Oakville, Windsor, Halifax and Saint John. As a proud Navacord partner, we combine national strength with a local, client-focused approach, providing tailored solutions that support both individuals and businesses through every stage of their financial journey. Our team of advisors brings specialized expertise in Benefits and Pensions, as well as Financial Planning, and our strong network connections enable us to seamlessly introduce clients to trusted specialists in Commercial Insurance and Human Resource services.

We’re trusted by hundreds of employers to manage their group insurance premiums and retirement assets, and we take that trust seriously. Whether you're planning for your family's future or leading a business, we help bring your vision to life with clarity, care, and results. Our commitment to integrity, transparency, and excellence has earned us industry recognition, including being named one of Canada’s 2024 BPM Top Consultants and a Certified B Corporation, signifying our dedication to social and environmental responsibility.

At Selectpath, we believe in making a meaningful impact, not just in the lives of our clients but also in the communities we serve. We proudly invest in local initiatives and support organizations that help build stronger, more resilient communities. Our story is one of growth, purpose, and unwavering commitment and your journey on the Right Path® starts here.

A group of around 20 Selectpath team members pose and smile together indoors near greenery. On the left, a “25 years” anniversary logo is displayed, featuring a green star and circular design.

Our Purpose

We exist to empower individuals and organizations to achieve lasting financial security through insight, partnership, and action. Guided by our mission to put clients on the Right Path®, we deliver customized solutions with innovation, integrity, and excellence at the core. As a vision-driven, client-centred firm, we serve growth-minded people who value education, evidence-based advice, and meaningful results. Our purpose is shaped by our values—mutual respect, diversity, balance, and a commitment to continuous improvement—which guide not just what we do, but how we do it.

Our Commitment to Clients

At Selectpath, our clients benefit from decades of professional experience and deep industry knowledge that inform every recommendation we make. We proudly serve individuals, families, businesses, and organizations who value open communication, long-term relationships, and a shared commitment to growth. Drawing on our expertise, we simplify complex decisions through education, insight, and care—turning overwhelming options into clear, actionable paths forward. Our team stays ahead of market trends and regulatory shifts to identify opportunities and proactively guide our clients on the right path toward success. With a holistic, solutions-focused approach and a standard of service rooted in integrity and advocacy, we consistently deliver results that meet and often exceed expectations.

Our Commitment to Community

Our roots run deep in the communities we serve across Ontario and Atlantic Canada. We’re more than a business presence—we’re neighbours, volunteers, and active participants in local life. Whether it’s supporting small businesses, lending our time to important causes, or backing community-driven initiatives, our team is passionate about giving back. We believe that lasting impact comes from showing up, staying engaged, and working together to build stronger, more connected communities.

Our Commitment to Diversity Equity and Inclusion

 Our team is committed to making Diversity, Equity, and Inclusion (DEI) a core part of who we are and how we operate. As an Ontario-based B Corporation and proud member of Navacord’s national DEI Council, we are taking active steps to build a workplace, and a client experience, that reflects the diverse communities we serve. We value the unique identities, perspectives, and talents of every individual and strive to create an environment where all feel welcomed, respected, and empowered to thrive. Through collaboration, continuous learning, and a commitment to accessibility and equal opportunity, we’re working to create lasting impact and stronger relationships within our team and across our local partnerships.

Our Commitment to Accessible Customer Service and Employment

Selectpath is committed to treating all employees in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. We are committed to meeting the needs of persons with disabilities in a timely manner, and will do so by preventing and removing barriers to accessibility and meeting accessibility requirements. Click to download our AODA Policy (PDF)